The travel industry is often complex when it comes to digitization. Startups or companies that do not specialize in travel often find it difficult to enter the market, as direct access to the offers of airlines, hotels and other service providers would require negotiations with every single player. Currently, few intermediaries dominate the market. A brake pad for the innovative further development of the distribution of travel offers.
As a pioneer of innovative distribution solutions and digitization, Lufthansa Group is always looking for forward-looking partners who share the vision of a new distribution landscape. The Lufthansa Group is therefore now working closely with the Switzerland-based startup Winding Tree.
Winding Tree has dedicated itself to the reorganization of travel distribution. With a decentralized B2B marketplace system powering blockchain-based travel booking transactions, startups and companies will be able to gain direct access to travel service providers’ offerings without the inefficiencies given by a setup with many intermediaries. Simply put, in the future, airlines, hotels and other travel service providers will offer their services on Winding Tree’s platform, and companies interested in content will only connect to the B2B blockchain-distributed digital marketplace to present specific offers tailored to their customers’ needs. This will result in a large number of new apps for travelers, who will then be able to book Lufthansa Group flights via the offer that best suits their preferences.