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New road safety campaign launched could child deaths

Road Safety Minister Jesse Norman has launched a new road safety campaign aimed at teachers and schools to help cut child fatalities.

A recent survey revealed that 67% of children get fewer than 2 hours of road safety education in their whole time at school and the new THINK! campaign will help schools and teachers highlight the dangers of the road and encourage best practice for children.

The government’s iconic THINK! campaigns have helped reduce child road deaths by 90% since records began in 1979.

The latest THINK! campaign will feature a wide range of brand new education resources, including easy to follow lesson plans, 2 new films co-created with school children and a song in a bid to make teaching road safety lessons easier and more accessible.

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